CUSTOMIZED GLOW

For Customized Glow’s branding shoot, I stepped in as Creative Director and BTS Coordinator to ensure the day was executed with both aesthetic clarity and social-first intention.

My role centered on shaping the visual narrative of the brand — guiding styling, shot composition, movement, and overall presence to align with Customise Glow’s positioning in the beauty space. Every scene was directed with purpose, ensuring the visuals felt elevated, confident, and consistent with the brand’s identity.

Alongside creative direction, I captured and coordinated behind-the-scenes content designed specifically for social media — documenting the process, energy, and in-between moments that extend the life of a shoot beyond final imagery. This approach allowed the brand to walk away with not only polished hero shots, but layered digital assets ready for reels, stories, and ongoing content.

The result was a branding shoot that blended strategy with execution — creating strong, usable content while reinforcing Customise Glow’s authority and visual consistency online.