GROOVE BARRE & LOVE PILATES

For Groove Barre and Love Pilates, I oversee social media management with a strategy rooted in movement, community, and brand clarity — ensuring both studios show up online in a way that authentically reflects their in-studio experience.

My role includes content planning, creative direction, hook and caption development, and overall platform management across reels and carousels. While each studio has its own tone and positioning, the strategy for both is built around balancing education, lifestyle, client experience, and brand storytelling — capturing everything from reformer sessions and instructor energy to member transformations and studio culture.

Every piece of content is approached with performance in mind. From structured content pillars to grid alignment and engagement strategy, the focus is on attracting new clients, strengthening community connection, and positioning both brands as leaders within their local fitness space.

The result is two cohesive, recognizable social presences — each distinct in personality, yet strategically aligned — turning social media into a consistent driver of visibility, credibility, and class bookings for both studios.