The Sunless Content Lab

For The Sunless Content Lab at Slay the Spray, I led the creative direction for the campaign, ensuring every visual element aligned with the educational, elevated, and modern feel of the brand. The goal was to create content that felt both aspirational and approachable — visuals that sunless artists could see themselves in while still feeling premium and polished.

My role included developing the overall visual direction for the shoot, assisting on set, and styling the models to ensure their outfits, tones, and textures complemented the brand’s aesthetic and messaging. I curated and pulled looks that photographed well on camera, supported movement and demonstration, and translated seamlessly across social media, promotional assets, and educational content. Every detail — from wardrobe to on-set adjustments — was considered to ensure the final imagery felt cohesive, intentional, and on brand.

This project was a true collaboration between education, creativity, and strategy, designed to support The Sunless Content Lab’s mission of empowering artists with content that not only looks good, but works.