Tinted By Tancouver

For Tinted Spray Tan, my focus was on developing a cohesive, conversion-driven Instagram grid that strengthened brand identity while making the page feel elevated, intentional, and instantly recognizable.

I led the social media grid feed planning by mapping out visual themes, content balance, and brand alignment across each row — ensuring every post supported the overall aesthetic while still serving a strategic purpose. This included structuring the mix of education, authority, client results, and lifestyle content so the page felt polished without losing personality.

Through intentional layout planning, visual consistency, and brand-led direction, the grid was transformed into a clear representation of the business — positioning Tinted Spray Tan as professional, trustworthy, and established within the sunless space. The goal wasn’t just to make the page look good, but to ensure the feed worked as a visual sales tool that built credibility, attracted ideal clients, and supported long-term growth.